MBA-UAR-MKT Topics of Chapters

Section (1.1) Introduction.

Section (1.2) Macromarketing.

Section (1.3) Marketing Management.

Section (1.4) Business Orientation.

Section (1.5) Political Influences.

Section (1.6) Societal Influences.

Section (1.7) Organizing for Marketing Management.

Section (1.8) Ethics in Marketing Management.

Marketing Strategy

Section (2.1) Mission, Objectives, and Goals.

Section (2.2) Company Capabilities.

Section (2.3) Product Positioning.

Section (2.4) Selecting Strategies.

Section (2.5) Planning and Controlling.

Section (2.6) Market Segmentation.

Section (2.7) Technology Considerations.

Section (2.8) Economic Considerations.

Consumer Behavior

Section (3.1) Overall Consumer Behavior.

Section (3.2) Economic Insights.

Section (3.3) Psychological Insights.

Section (3.4) Sociological Influences.

Section (3.5) Industrial Buyer Purchasing.

Section (3.6) Selling Industrial Offerings.

Section (3.7) Joint Decision Making and Approaches to Exchange.

Section (3.8) Government Buying.

Marketing Research and Information Systems

Section (4.1) Collecting Marketing Information

Section (4.2) Marketing Information Systems

Section (4.3) Developing a MIS

Section (4.4) Marketing Research

Section (4.5) Initial Steps

Section (4.6) Determine Needed Information

Section (4.7) Data Collection Instrument

Section (4.8) Data Acquisition and Analysis

Product Management

Section (5.1) Important Product Concepts.

Section (5.2) Product Life Cycles.

Section (5.3) Strategies for Life Cycles.

Section (5.4) Product Portfolio Analysis.

Section (5.5) New Product Strategies.

Section (5.6) New Product Development Stages.

Section (5.7) Branding Decisions.

Section (5.8) Packaging Decisions.

Marketing Channels & Physical Distribution

Section (6.1) Channel Structures.

Section (6.2) Why Should a Producer Use Intermediaries.

Section (6.3) Determining Needed Marketing Activities.

Section (6.4) Distribution Intensity.

Section (6.5) Specific Channel Configuration Decisions.

Section (6.6) Channel Leadership.

Section (6.7) The Physical Distribution System.

Section (6.8) Components of a Physical Distribution System.

Promotion Management

Section (7.1) The Promotion Function.

Section (7.2) The Communication Process.

Section (7.3) The Promotion Mix.

Section (7.4) Overall Advertising Strategy.

Section (7.5) Specific Advertising Decisions.

Section (7.6) Personal Selling Strategy.

Section (7.7) Sales Management: Initial Steps

Section (7.8) Sales Management: Other Steps

Pricing Management

Section (8.1) Introduction to Pricing.

Section (8.2) Pricing and Marketing Objectives.

Section (8.3) Cost Based Strategies.

Section (8.4) Competition Based Pricing Strategies.

Section (8.5) Some Demand Based Pricing Strategies.

Section (8.6) Other Demand Based Pricing Strategies.

Section (8.7) Transportation Cost.

Section (8.8) Discounts and Product Line Pricing.