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Business book: brainstorming.


Brainstorming involves spontaneous, open ended discussion in a search for new ideas in a short time.

Identifying opportunities, development.

Problem solving in general.

Actively engages people and allows them to feel they are making a positive contribution. Overbearing individuals can create problems. 



  1. Select the problem or opportunity to be addressed.
  2. Consider structure, aims, and objectives.
  3. Choose the facilitator, important.
  4. Selecting appropriate site.
  5. Inviting mixed groups.
  6. Decide on the size of the group.
  7. Order the right equipment. flip chart, tape recorder, other.
  8.  design a relaxing plan.
  9. Schedule a timetable.
  10. Selecting productive time of day.


This session:

  1. State the problem and objective.
  2. Restate the problem.
  3. Brainstorm the problem. Suspend judgment, one-minute breaks, targets, let that, free willing, go for quantity not quality, cross fertilize.
  4. Takeoff from a wild idea.
  5. close the session.



  1. Rank your ideas and pick up the instant winners.
  2. shifting short list and feasible ideas.
  3. Use reverse brainstorming.
  4. Apply the key evaluation criteria.

Legality, practical, length of time, the competition, urgency.

End of data.





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