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Business
book: brainstorming.
Brainstorming
involves spontaneous, open ended discussion in a search for new ideas in a
short time.
Identifying
opportunities, development.
Problem
solving in general.
Actively
engages people and allows them to feel they are making a positive contribution.
Overbearing individuals can create problems.
Preparation:
- Select the
problem or opportunity to be addressed.
- Consider
structure, aims, and objectives.
- Choose the
facilitator, important.
- Selecting
appropriate site.
- Inviting mixed
groups.
- Decide on the
size of the group.
- Order the right
equipment. flip chart, tape recorder, other.
- design a relaxing plan.
- Schedule a
timetable.
- Selecting
productive time of day.
This
session:
- State the problem
and objective.
- Restate the
problem.
- Brainstorm the
problem. Suspend judgment, one-minute breaks, targets, let that, free
willing, go for quantity not quality, cross fertilize.
- Takeoff from a
wild idea.
- close the session.
Evaluation:
- Rank your ideas
and pick up the instant winners.
- shifting short
list and feasible ideas.
- Use reverse
brainstorming.
- Apply the key
evaluation criteria.
Legality,
practical, length of time, the competition, urgency.
End
of data.
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