involves spontaneous, open ended discussion in a search for new ideas in a
solving in general.
engages people and allows them to feel they are making a positive contribution.
Overbearing individuals can create problems.
- Select the
problem or opportunity to be addressed.
structure, aims, and objectives.
- Choose the
- Inviting mixed
- Decide on the
size of the group.
- Order the right
equipment. flip chart, tape recorder, other.
- design a relaxing plan.
- Schedule a
productive time of day.
- State the problem
- Restate the
- Brainstorm the
problem. Suspend judgment, one-minute breaks, targets, let that, free
willing, go for quantity not quality, cross fertilize.
- Takeoff from a
- close the session.
- Rank your ideas
and pick up the instant winners.
- shifting short
list and feasible ideas.
- Use reverse
- Apply the key
practical, length of time, the competition, urgency.