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Email Lawson

 Business book.

The ultimate resource.


Topic today.

How to make sure content is professionally created, edited and published.


If the content is not read by the people you want to read it then your WebSite has largely failed.

Establish good processes.

Editing processes in place.


Frequently asked questions.

In editing, what is the key trade-off.

Can software make creating, editing, and publishing content more efficient.


Making it happened.

Create content internally.

Use freelance writers to create content.

Acquire content through online community activities.

Establish professional editing processes.

Edit content awaiting publication.

Review content already published.

Be sure to correct content for legal or factual errors.


Common mistakes.

Not having an editor in charge.

No reward for creating content.

Lack of proper editing processes.

Poor metadata.


End of data.




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Email Lawson