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Business
book: the ultimate resource. How to have now you
through the electronic alliances. Meet your objectives more
efficiently. Also more effectively. So far the most effective
combination has been the clicks and mortar strategy. Physical sites and electronic
sites. It is often faster and
cheaper to set up an alliance than to build something from scratch to achieve
a particular objective. You need to know exactly
what you want to achieve. How you
measure the objective. How to
exit. False expectations. Lack of commitment, and
resources. Half will end and
failure. Have a workable management
structure. Frequently asked
questions:. The Internet has become a
common platform. Organizations need
to become much more flexible, round-the-clock access. React quickly,
opportunities and threats. The workforce is becoming
more mobile, contract work, offsite work, global operations, round-the-clock
operations. Ongoing progress in this
area, will become the norm. Managers
now must manage objectives and relationships, instead of the department
floor. Finding partner to fill the
gap and beat a competitor in a snap.
Thinking outside the box, like Genghis Khan. Making it happened:. Understand clearly what
you want to achieve. Understand clearly what
you're potential partner wants and expects and would be happy with. Maybe both of you want
increased sales, but act what speed. Use alliances to enter
new markets, multiple markets, seems limitless to me. Partnership must be
attractive to both parties. Competitors may form
alliances to set standards and educate.
To obtain materials, and other resources. The start-up and the
large existing Corporation. Be
careful. Amazon and Toys
"R" Us is an example of the successful strategy. Lots of applications it seems to me here. One alliance is seldom
enough. Have a network of them. The bottom line is whether he potential
alliance can add value or not. Ongoing management and
commitment is crucial, isn't that on everything, sometimes you got a wonder
about these things. Organizational
structures, management, and metrics need to be in place. How to these entities fit
in the organizational chart, who is responsible for them, or is the strategy,
what happens in the case of disputes. Understand what each
alliance offers, benchmarking in the future. Forget about best
buddies, if is not necessary, decision and follow-through are. Think long-term, act
short-term. Be careful about
exclusive deals. Set triggers in the
contract, I called them milestones. Only if certain conditions occur will the
deal continue. Have an exit
strategy. Carefully think this
through. How will assets and
intellectual capital be shared out. Common mistakes:. The alliance press
release, basically A PR move and nothing more. Not making the
commitment, or thinking that a big-name will take you far. End of data. |
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