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Bizbook-the
ultimate resource. ------------------------------------------- voice recognition
software was used for this part and pardon the typos. How to use email
effectively. Getting started:. Email should be an
essential part of any Internet marketing strategy. Email is relatively
cheap. A cost-effective way. Low overhead. Email allows regular
contact. Spam is a separate issue. Personally, I believe
this is an exceptional opportunity. FAQ's:. Only send email if you
have something to say. The books says no more
than once a week. I believe this is
completely dependent upon situation at hand. For the right application
email can be sent by the minute, hour and day. Again, this depends upon
situation. Be sure to stick with
your schedule because the customer will expect it. Under certain
circumstances, information can be charged for. What is spam, mass
communication of email messages. Very economical, usually
very annoying, and very cheap. Terminology:opt-in and
double opt-in. There are professional
organizations that will do the email for you. Software, also can be
rented instead of purchase. Making it happened:. Insulate the information
need. Target market. State your purpose. Honesty with the
customer. Make your WebSite
simple. Do not use mine for an
example. Do not ask to many
questions. Once again, building
customer database with email addresses. In the information is
valuable you may ask more questions. Make the end subscribe
feature as simple as the join feature. If you are charging for
your service, offering a free issue is a common promotional activity. Decide whether you want a
plain text or HTML version of your email. Older software does not
operate like new software. There certainly lengths
to make your email, look into this. Nothing fancy, short and
factual. The customer is already
at your side, take his time seriously. Have a strong subject
line. A table of contents. In the email include
everything necessary. Common mistakes:. Not completely being
honest. Don't pretend. Not really providing real
information. Bait and switch. Not carrying out promises
made. Being unprofessional. End of data. |
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