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The business book. The
ultimate resource. The key
issues of implementing an E-commerce strategy. An effective
strategy combines many separate elements. The strategy
requires a sophisticated content management system. Proper
marketing will also be needed. Not every
product is well served. The strategy
that seems to work the best, is a clicks and mortar strategy. Don't
underestimate the difficulty involved. Frequently
asked questions. What products
are best suited to the E-commerce. Products are
hard to find locally, do not need to be touched, requiring a lot of
information, high-value relative to their cost of fulfillment. Have
difficult visit to establish a selling Web site? Quite
difficult. International
Web sites, require local selling. Verify, your
market exists, start with your own customer base. Use a clicks
and mortar strategy if possible. Integrate the
shopping experience. Make the
system a pleasure to be in. Plan how you
will do the following. Content,
pricing, stop management, fulfillment, payment, returns, support, security. Develop an
easy-to-use purchase process. Consider
localization issues, international issues here. Consider
customer relationship management and personalization. Make sure you
by the right software. Make sure you
have the team in place. If you do not
market, they won't come. Common
mistakes. Thinking that
this is all cheap to do. Thinking your
site has failed because it didn't deliver direct sales. Thinking that
E-commerce is just the same as ordinary commerce. A poor
quality purchase process. Thinking that
all you have to do is put up a product catalog. Not dealing
professionally with legal and security issues. End of data. |
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