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The business book. The ultimate
resource. Topic today. Understanding
the key principles of content management. Content
management is a critical function for a modern organization. Content
management includes processes that support creation, editing, and publication
of content. Content
management is about the organization. Frequently
asked questions. Why has
content management become so important? Why has the
Web become such important medium for the publication of content. What are the
drawbacks of the Web? Making it
happened. Develop a
core business case. Example,
getting the right content to our staff faster will make them more efficient. Carry out a
situation analysis. Focus on who
is going to read the content. Identify the
content you need. Develop
professional functions, creating, editing, and publishing. Define the
content management team. Design the
information architecture. Prepared to
select the content management software. Define how
everything is going to be measured. Common
mistakes. Not having a
proper business case, or purpose. Believing
that all you have to do is buy software and your problem is solved. Allowing out
of date content to remain on the WebSite. End of data. |
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