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BizBook: the ultimate resource: How to promote your
WebSite effectively. Getting started: promotion is an ongoing
activity. Integration is a key term
here. A range of strategies
both online and offline are required. Skilled resources, and a
fully integrated system should be in place. FAQ's. Companies that have
online and offline facilities are doing the best. This is a clicks and
mortar strategy. Banner advertising: the jury is still out on
this, however prices have dropped. Getting into the right
target market at the right price in the equation makes sense. Once again the prices
have dropped on online advertising. Making it happened:. Get yourself linked. Linking is one of the most powerful ways
of promoting your WebSite. A recommendation can look
good. People have become skeptical of
the Internet. There's no better way to
build credibility. This will help
with the search engines also. Search engines are next:. There are hundreds of
search engines,do some research on this. Relax, only so many
really matter. I think I am
comfortable saying that. Linking and search
engines go together. Search engines will need
to be monitored. When you add products and
services re-register with the search engines. Do not try to cheat the
search engines, they will black list you. There are different types
of advertising such as pop-up ads, unfortunately these can become frustrating for the
users. Consider email as a form
of advertising. Not spam. You cannot afford not to. I believe there is a
place for spam, but not in this discussion. Find your target
market. Build a customer database by
email. Verify your WebSite is
efficient and fast loading. Not to
graphical, this will slow it down. Update your literature at
the company, include your WebSite and email address. Try to find ways for
people to visit your WebSite with the promotion techniques. Keep them up-to-date when
you have something to say. Remember that your home
page speaks for the company. Common mistakes:. Seeking quantity over
quality of visitor. Focusing strictly on
search engines submissions. Lack of integration with
offline marketing. Lack of ongoing
commitment. Need for support of
corporate management, for monitoring, testing and feedback. End of data. |
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