Back to home Page

Email Lawson

 Understanding the key principles of Internet marketing.

Understanding the key principles of Internet marketing.

Getting started: visitors already know your WebSite, give them something else.

They want information, and your job is to provide it.

Use the technology to understand their needs and wants.

Remember that a dissatisfied customer on the Internet can tell thousands.

The Internet and empowers the consumer.

Products that require a lot of information work well on Internet.  Travel, books, are two examples.

People network with other people to find similar interest.  The Internet is still generally the domain of the well-educated and better off.

That seems to be strong statement nowadays.  Advertising: the Internet does not work the same as other advertising media.

The real power is not broadcasting but focusing on niche markets.

Understand the Internet marketing is part of the overall package.

Internet marketing should be integrated into existing operations in most cases.

Back itn up with email marketing.  The technology here is simple and economical.

Update them on occasion, keep them informed, give them options, making quality.

Use the networking ability of the Internet.  Linking is one term to know. Viral marketing is another.

Remember the activists, the Internet has busted a move for them for sure.

Consumers have never been so educated before the Internet arrived.

Understand the consumer better: they suffer from information overload, make this work to your advantage.

Analyze the statistics; deliver the right product in the right time and in the right way.

Customized the customers experience on your WebSite.

Make advertising and promotion highly focused.  Search engine registration is an obvious one.  However rules are constantly changing.  Banner ads can be effective with targeting.  Term: email signature files can promote.

Remember that affiliate marketing and loyalty programs can deliver.  Amazon.com is an example.  Amazons affiliate program is another example.  A win-win for all.  No magic formula, but a thought out process.

Tracking of customer behavior is an ongoing process.  Opportunity is here for sure are, privacy another issue.

Incentives structures, online communities, using chat, the suggestion boards, and email mailing list to bring people together.

User groups, thousands of them, applications here also in my opinion.

Remember the old marketing tricks can still apply.

Common mistakes: flashy, not applying what you've learned, leverage, remember this, most people never return.

Focus on quality not quantity.

Keep focused, remember people look at WebSite for cars, seldom buy there.

Jumping and, getting educated, rock and roll.

End of data.

 

 

 

Back to home Page

Email Lawson