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Microsoft Press: Understanding E-Commerce |
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1: What is Electronic Commerce: Overview. Traditional
vs. Electronic Business Transactions. More
than the sum of its parts. New
Opportunities. The
Benefits of EC. The
View Ahead. |
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7: An Electronic Marketplace of Buyers and Sellers. Concept:
Moving from Print to Online. Implementation:
Web Site Development. Web
Site Description: Consolidation Information for Business Sectors. Analysis:
Using an Information Channel to Build Markets. Future
Plans. |
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2: The Importance of the Internet: Internet
Structure and Growth. Network
Infrastructure. Other
Networks. |
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8: Collaborating on a Distribution chain: Concept:
Distributors are Important MiddleMen. Implementation:
A single Distributor. Expansion:
Adding more Distributors. Web
Site Discription: Ordering Online. Analysis:
Mastering the Distribution Channel. Future
Plans. |
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3: Handling Money on the Net: Transactions
on the Internet. Requirements
of Payment Systems. Types
of Electronic Payments. Tools
for Implementation. Looking
Ahead. |
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9: Maximizing the Usefulness of an Online Catalog. Concept:
Online Catalogs are Dynamic. Implementation:
The Pilot Catalog. Expansion:
Catalog Updates and Customer Profiles. Web
Site Description: Enabling the Customer to find Products Easily. Analysis:
Tying Databases to Online Catalogs. |
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4: Security and Electronic Commerce: The
Benefits of Cryptography. The
Process of Encryption. The
Workings of Public Key Cryptography. The
Importance of Digital Certificates. A
Comparison of Encryption Methods. An
Overview of Internet Security Systems. |
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10: Electronic Customer Support: Concept:
The Web Response System and PPI. Implementation:
Security and Software Modules. Web
Site Description: Submitting and Tracking Online Problems. Analysis:
Dividing Processes to Protect Corporate Information. The
future. |
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5: Consumer and Business Markets: The
Consumer Market and One to One Marketing. Consumer
Demographics, Loyalty and Acceptance. The
Business Market. Value
Chains and the Market place. Buisness
Evolution on the Internet. New
Roles and Marketing Opportunities. |
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11: The Beginnings of a Virtual Factory: Concept:
Virtual Coordination. Implementation:
CITIS Operations. Web
Site Description: Controlling Access to Shared Data and Applications. Analysis:
Entrusting Access to an Intermediary. The
Future. |
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6: Offering Custom Products on the Internet. Concept:
Moving from Phone Sales to the Web. Implementation:
The first Online Store. Expansion:
Full Scale Integration. Web
Site Description: Guiding the Customer through Choices. Analysis:
Not Banking on a single sales channel. Future
Plans. |
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12: Strategies for Electronic Commerce. Evolving
with the Internet. Creating
a Framework for Business Value. Doing
things differently in the Marketplace. Keeping
Pace with the Internet. |
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13: The Future of the Internet: Technologies. Institutions. Final
Market Forecast. |
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