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Microsoft Press: Understanding E-Commerce

CH 1: What is Electronic Commerce:


Traditional vs. Electronic Business Transactions.

More than the sum of its parts.

New Opportunities.

The Benefits of EC.

The View Ahead.

CH 7: An Electronic Marketplace of Buyers and Sellers.

Concept: Moving from Print to Online.

Implementation: Web Site Development.

Web Site Description: Consolidation Information for Business Sectors.

Analysis: Using an Information Channel to Build Markets.

Future Plans.

CH 2: The Importance of the Internet:

Internet Structure and Growth.

Network Infrastructure.

Other Networks.

CH 8: Collaborating on a Distribution chain:

Concept: Distributors are Important MiddleMen.

Implementation: A single Distributor.

Expansion: Adding more Distributors.

Web Site Discription: Ordering Online.

Analysis: Mastering the Distribution Channel.

Future Plans.

CH 3: Handling Money on the Net:

Transactions on the Internet.

Requirements of Payment Systems.

Types of Electronic Payments.

Tools for Implementation.

Looking Ahead.


CH 9: Maximizing the Usefulness of an Online Catalog.

Concept: Online Catalogs are Dynamic.

Implementation: The Pilot Catalog.

Expansion: Catalog Updates and Customer Profiles.

Web Site Description: Enabling the Customer to find Products Easily.

Analysis: Tying Databases to Online Catalogs.

CH 4: Security and Electronic Commerce:

The Benefits of Cryptography.

The Process of Encryption.

The Workings of Public Key Cryptography.

The Importance of Digital Certificates.

A Comparison of Encryption Methods.

An Overview of Internet Security Systems.

CH 10: Electronic Customer Support:

Concept: The Web Response System and PPI.

Implementation: Security and Software Modules.

Web Site Description: Submitting and Tracking Online Problems.

Analysis: Dividing Processes to Protect Corporate Information.

The future.

CH 5: Consumer and Business Markets:

The Consumer Market and One to One Marketing.

Consumer Demographics, Loyalty and Acceptance.

The Business Market.

Value Chains and the Market place.

Buisness Evolution on the Internet.

New Roles and Marketing Opportunities.

CH 11: The Beginnings of a Virtual Factory:

Concept: Virtual Coordination.

Implementation: CITIS Operations.

Web Site Description: Controlling Access to Shared Data and Applications.

Analysis: Entrusting Access to an Intermediary.

The Future.

CH 6: Offering Custom Products on the Internet.

Concept: Moving from Phone Sales to the Web.

Implementation: The first Online Store.

Expansion: Full Scale Integration.

Web Site Description: Guiding the Customer through Choices.

Analysis: Not Banking on a single sales channel.

Future Plans.

CH 12: Strategies for Electronic Commerce.

Evolving with the Internet.

Creating a Framework for Business Value.

Doing things differently in the Marketplace.

Keeping Pace with the Internet.


CH 13: The Future of the Internet:



Final Market Forecast.





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